By Joan Lau
KUALA LUMPUR, June 5 — Analysts pored over PAS president Datuk Abdul Hadi Awang’s speech this morning looking for clues about the direction the party will be taking in the next few months. Many came away disappointed that he did not make more references to his opposition coalition (Pakatan Rakyat) partners, while others were wary that he said the Islamist party would not close any doors to talks with other parties.
The big question hanging over the whole proceeding is this: Is PAS ready to step up as Umno’s equal or a national party? The answer is a firm yes.
PAS must remember that it gained foothold especially since the Mar 08, '08 election due to its partnering with PKR and DAP. Even though DAP won the most seats in Perak, Nizar was chosen to be the MB. So, PAS should not think that it could succeed on its own.
I believe had PAS chosen to work with Umno, the former would suffer loss in the next general election.
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Scope of Political Marketing
Political Marketing is being used and implemented with different names and different shapes since centuries. In 1950 Political Marketing was defined as a separate subject please sees history of Political Marketing for reference and details.
Still this subject is in developing phase and need to do a lot to formally recognize Political Marketing as separate subject. In my point of view Political Marketing is highly significant in all countries especially in democrat governments and more especially to developed countries. Political Marketing is essential for political parties, leaders, government and as well as for general public. Political Marketing brings stability in political culture of a country that in return brings prosperity in national economy at root and gross level. Without Political Marketing or misuse of Political Marketing it is really intricate to better understand public needs and it is so intricate to create and develop good governance in a society.
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To better understand the scope of Political Marketing I would like to quote two examples. 1st for the country where Political Marketing is being implement since many years and in contrast to this the another country where Political culture is not developed yet in parties as well as political leaders are not aware about Political Marketing.
On 1st hand I will like to quote USA. Where we can see very clear that Americans are implementing Political Marketing since many years in America, before elections the candidates create and develop a philosophy for their election campaign. So they are clear about what they are communicating in their dialogue. At all level their philosophy remains same, their goals, mission and objective does not change, audience to audience and place to place.
What ever they communicate for coalition parties or public, in New York or in any other state, the theme of their communication at all level remains same because they are well prepared, we can’t find any contradiction in their speeches, it builds harmony and trust in public. As a result we can see that in America normally election forecasting is done before elections by survey and pools and election result proofs those predictions.
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On other hand I would like to quote an example of a developing country where political culture is not as developed yet. We can see that in Pakistan there is political instability, political leaders in Pakistan are not well aware about the importance of Political Marketing due to lack of knowledge. There is no research, no philosophy and no proper developed campaign. One leader is talking and communicating other things compare to other leader of same party, even we can notice very clearly that same leader is communicating in different way with different theme and objective on different occasions and at different territories. Its due to lack of research, lack of proper philosophy and agenda and without preparation of any centralized campaign. As a result public don’t believe their promises and other parties get advantage of their contradictions, however we can see instability, lack of trust inside party and no clear vision.
If we summarize all discussion and keep in mind both examples its clear that without research, developed philosophy and centralized political marketing and election campaign and theme it is impossible to build public trust and harmony at national level. we must give a direction to political activities to get good results for a better future.
For the reason our organization, political marketing services slogan is “VOTE FOR TOMORROW” that describes well all functions of political marketing at all levels, government, political parties, leaders and for public.
Article written by Mr. Aftab Hussain
http://www.political-marketing.net
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