Tourism Minister Dr Ng Yen Yen clarified today the RM1.8 million budgeted is for its full social media branding campaign, and not just to set up a Facebook page.
She told reporters in Kuala Lumpur, "(The RM1.8 million) is for responding, informing, interaction and monitoring (work on the Facebook page), evaluation, data collecting, content development and advertising on Google, Facebook, etc..."You think it's cheap? Australia Tourism is spending RM150 million for the next three years on social media."
According to Ng, Facebook is only used as a platform and the Tourism Malaysia Cuti-cuti Malaysia page on the social media site has received about 24,000 fans since it was launched in May.
Of the ministry's first venture into social media, she said, "We are targeting 120,000 fans at the end of the six month campaign... Penang's Facebook has 120,000 fans after so many years, so sad."
Yesterday, Deputy Tourism Minister James Dawos Mamit told Parliament that the ministry spent RM1.8 million on the Facebook site, including expenditure for six Flash applications, development and maintenance work and advertising.
The three-year advertising and promotion contract was tendered out to Impact Creations Sdn Bhd.
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