Social media expert Dave Duarte believes the RM1.8 million price tag for Malaysia Tourism's Facebook page does not guarantee a bang for the government's big bucks.
The managing director of Huddlemind Labs in South Africa said successful social media campaigns should invest more in advertising such as on Google Ads to attract traffic rather than developing the platforms and added that RM300,000 seems “a bit much” for a single Facebook application.
In an interview after appearing at the World Bloggers and Social Media Summit in Kuala Lumpur this morning, he said, “(The Facebook page) should be connected to other things, like TV perhaps.”
The managing director of Huddlemind Labs in South Africa said successful social media campaigns should invest more in advertising such as on Google Ads to attract traffic rather than developing the platforms and added that RM300,000 seems “a bit much” for a single Facebook application.
In an interview after appearing at the World Bloggers and Social Media Summit in Kuala Lumpur this morning, he said, “(The Facebook page) should be connected to other things, like TV perhaps.”
Duarte (left) said the Tourism Malaysia Facebook site rings in well above average costs for social media campaigns as global expenditure figures tend to hover around just US$30,000 per year.
Duarte who has headed several social media campaigns, knows from experience that small budgets can translate into big business and in one such campaign conducted with no money spent, Duarte and a business partner managed to more than double the sales for a winery for the year, bucking national industry trends at the time.
He added that Malaysia, as one of the highest Facebook users in the world, is a prime market for a targeted social media tourism campaign.
He added that Malaysia, as one of the highest Facebook users in the world, is a prime market for a targeted social media tourism campaign.
Similarly, with 11 million users nationwide, Duarte felt that the 20,000-odd fans which the site has attracted over the month could possibly be a tad low with the ministry aiming to get 120,000 fans by the end the year.
No comments:
Post a Comment