September 14, 2011
KUALA
LUMPUR, Sept 14 — Celebrities have been used to sell everything from
shampoos to airline tickets. In fact, in the United States, they even go
on the stump for their favourite election candidates.
In what looks like a game of catch-up or political awakening,
Malaysian artistes and film-makers are adding their voices to viral
campaigns aimed at strengthening civil society in Malaysia.
Working with shoestring budgets and bolstered by the goodwill of volunteers, these direct-to-public
initiatives harness the power of social media and the Internet to carry
their message of empowerment to a new generation of hyper-connected
voters.
In other words, they are reaching out to the youth of this country.
One such effort is “Undilah”, helmed by singer/songwriter Pete Teo,
which aims to hammer home the point that every vote counts and that the
government is ultimately responsible to the people.
“This is my country. Stop shitting on the sidewalk. It’s that sense of ownership that we need to inculcate,” Teo told The Malaysian Insider.
“Ultimately,
this bunch of people who sit in Parliament... they work for us. We
don’t work for them. Their salaries are paid by taxpayers. And once
every four to five years, we decide whether they go back to Parliament
again.”
Malaysians who gripe about the state of the nation should not just
pin their hopes on “heroes” like Opposition leader Datuk Seri Anwar
Ibrahim or even former prime minister Tun Dr Mahathir Mohamad to right
perceived wrongs without first making their wishes known through the
ballot box, Teo stressed.
The trailer for “Undilah” is already out; against a funky rap song
and lyrics that go, “Undilah, jangan tidur” you see — yes, all in one
video — singer Namewee, actor/director Afdlin Shauki, actress Sharifah
Amani, politicians like MCA’s Wee Ka Siong and PKR’s Nurul Izzah and
even AirAsia’s Tan Sri Tony Fernandes exhorting you to get out there to
vote.
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