September 25, 2011

In
a handout picture released by WildAid on September 22, 2011 Chinese
basketball star Yao Ming (R) and British entrepreneur Richard Branson
(L) attend the launch of a new campaign to urge Chinese diners to take
the delicacy shark fin off the dining table in Shanghai on September 22,
2011. The campaign, launched in Shanghai, includes public
service ads by the two and an outlet for people to make an on-line
pledge to stop eating shark fin soup, said the organiser, international
conservation group WildAid. – AFP pic/WildAid
The method of shark-finning – slicing off the fins of live animals and then throwing them back in the water to die – is condemned by animal rights campaigners and blamed by scientists for a worldwide collapse in populations.
The campaign, launched in Shanghai, includes advertisements featuring the two celebrities and a website for people to make an online pledge to stop eating the soup, said the organiser, international conservation group WildAid.
Yao, who retired from the sport in July but remains one of China’s biggest sporting names, made a pledge to stop eating shark fin soup five years ago and has since served as an ambassador for WildAid, the group said in a statement.
Branson is backing the campaign through his non-profit foundation Virgin Unite.
“I simply cannot imagine a world without sharks – we must not let this happen,” he said in the statement.
WildAid, which seeks to halt the trade in wildlife, estimates up to 73 million sharks are harvested annually, mainly for shark fin soup.
“The ongoing and increasing demand for shark fin is holding many species on the brink of extinction, further threatening marine ecosystems the world over,” it said.
Earlier this year, a member of China’s parliament proposed a ban on the trade in shark fins.
Ding Liguo, a businessman delegate to the National People’s Congress, said China should lead the world in banning the trade since 95 per cent of shark fin is consumed in mainland China, Taiwan and Hong Kong. – AFP
Shark fin soup is one of the 'standard' menu in most if not all Chinese wedding dinners in Malaysia whether they're held in hotels or restaurants. How come this report says 'Shark fins are used in a thick soup that is viewed as a delicacy by Chinese people and served at luxury restaurants in China, Hong Kong and Taiwan.'?
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