Premier Najib Abdul Razak should define the concept clearly instead of letting it recede into another branding exercise, say the unconvinced.
So far, the '1Malaysia' tagline has been bandied about at various corporate initiatives such as the launch of the 1Malaysia F1 team, 1Malaysia earthquake fund for Sumatra and government-sponsored projects like the 1Malaysia lantern festival.
I think the academics and activists need not urge premier Najib Abdul Razak to clearly define the concept of '1Malaysia'. It is already perceived to be nothing more than "another branding exercise".
Just like Pak Lah when he became the PM, the tagline was 'Cemerlang, Gemilang, Terbilang'. What happened??? His Cemerlang, Gemilang, Terbilang' very soon faded and was taken over by '1Malaysia'.
So far, the '1Malaysia' tagline has been bandied about at various corporate initiatives such as the launch of the 1Malaysia F1 team, 1Malaysia earthquake fund for Sumatra and government-sponsored projects like the 1Malaysia lantern festival.
I think the academics and activists need not urge premier Najib Abdul Razak to clearly define the concept of '1Malaysia'. It is already perceived to be nothing more than "another branding exercise".
Just like Pak Lah when he became the PM, the tagline was 'Cemerlang, Gemilang, Terbilang'. What happened??? His Cemerlang, Gemilang, Terbilang' very soon faded and was taken over by '1Malaysia'.
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