KUALA LUMPUR (Nov 23, 2009) : National carmaker Perusahaan Otomobil Kedua (Perodua) expects to increase its market share to 33.3% by the end of next year with the introduction of its new Alza Multi-Purpose Vehicle (MPV) and the increase in consumer demand.
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He said Perodua expects to surpass its initial sales revenue target of RM7 billion this year as the sales of the Alza MPV is expected to boost revenue.
"So, we are actually seeing an increase to RM7.3 billion this year as we had a 20% production increase in the middle of the year," Hafiz told newsmen at the launch of Alza MPV by Deputy Prime Minister Tan Sri Muhyiddin Yassin at the KL Convention Centre today.
He said the company expects the Malaysian Automotive Association’s (MAA) estimation of TIV to increase from 520,000 this year to 530,000 next year.
Despite Perodua registering a 2% decrease in unit sales this year, at 164,000 units as opposed to 167,000 units last year, the company will be increasing its target unit sales next year.
"Our sales target for next year is 176,000 units with the introduction of the Alza, and we expect to increase this target to 180,000 units in the second quarter next year," said Hafiz.
He also said the company had to stop its scrap scheme as the company’s target of 10,000 units had doubled to 20,000 in six months from April to October this year.
"The scrap scheme translates to dollars and cents out of our pocket because we were spending RM100 million on those 20,000 vehicles," said Hafiz.
Meanwhile, Perodua will be increasing the production of Alza MPV, which is priced between RM56,000 and RM64,000 each, to 4,000 units monthly next year in line with the expected increase in unit sales to between 3,500 and 4,000 units a month.
The advanced version Alza MPV, which will only be delivered from March, will fetch between RM67,000 and RM70,000 each.
The company has spent RM300 million on platform investment that includes research and development on the Alza.
Hafiz said the Alza is targeted at 30- to 40-year-olds with young families as well as single urbanites.
"Preliminary numbers indicate that 80% of the MPV buyers are aged between 30 and 40 while the remaining 20% are single, urban people," he said.
He also said the bookings of the MPV had been encouraging, with 3,500 registrations in only 10 days from Nov 13.
Hafiz also said the current MPV market share is 10% of the TIV and "can easily increase to 30% by the end of next year".
Alza, with nearly 90% local content, is available in six colours – ebony black, ivory white, pearl white, medallion grey, glittering silver and classy purple.
Hafiz said the company’s next launch will be the MyVi replacement in 2011.
Updated: 08:16PM Mon, 23 Nov 2009
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