Malaysiakini: Latest brand - Mr & Mrs. Doom

The future appears black and blue for Barisan Nasional following its second consecutive by-election bruising in the wake of the March 8 elections.

MCPX

After Saturday's bashing at the hands of PAS in Kuala Terengganu, numerous political analysts have painted a bleak picture for the ruling coalition.

Joining this bandwagon was former New Straits Times Press (NSTP) group editor-in-chief A Kadir Jasin.

Without mincing his words, the veteran journalist warned that a knock out awaited BN if its leaders do not tackle the reasons behind the defeat.

"Kuala Terengganu voters, it seems, are not buying the sky-high promises made by Umno and BN and as a matter of fact, Umno members themselves are still angered and hold grudges against its leaders.

"The defeat is a curse and spells doom for Umno and BN because they lost a seat where they used to enjoy major support," he said in his blog posting today.

Unlike BN's defeat in Permatang Pauh, the fortress of Opposition Leader Anwar Ibrahim, Kadir said the ruling coalition has always boasted of heavy support in Kuala Terengganu.

However, he said the PAS victory is a clear indicator that the BN brand does not sell.
(Malaysiakini: Change or it's a date with doom)

hehe...BN brand eh? That's a nice way to put it. A Kadir Jasin is good at creative writing. ;-) If a brand has good marketing, it can sell too...there's a perfume by the name of Poison. Maybe can rebrand BN to that name!